I’ve held a variety of leadership roles & developed diverse leadership skills in well-known companies.
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As the Business Development Lead at ICHI, I played a vital role in establishing and cultivating relationships with critical partners and clients. Through my efforts, I developed effective partnership strategies and spearheaded cross-functional initiatives to optimize the effectiveness of these partnerships. My focus on fostering strong, enduring relationships allowed ICHI to expand its reach and increase its impact in the crypto industry.
As the Founding Head of Marketing at Synesis One, a data crowdsourcing platform where anyone can earn $SNS by completing micro-tasks that train AI, I have played a pivotal role in building the company from the ground up, contributing to nearly 70% of the cap table through fundraising. I have represented the roles of business development, investor relations, and strategic marketing simultaneously. My unique approach has helped the company grow tenfold from its inception. Synesis One has established itself as a leader in the Train to Earn AI ecosystem.
As the Co-founder of Crypto PR Labs, I established one of the earliest PR agencies in the crypto industry that focuses on launching and amplifying blockchain and cryptocurrency startups. Through my work, I helped my clients create an organic media presence and craft compelling brand narratives. With a deep understanding of the industry and its evolving trends, I enabled my clients to communicate their vision and reach their target audiences in a meaningful way.
As the Founding Marketing Manager at Metaplex Studios, I have been instrumental in establishing a cutting-edge platform for NFT creators and developers on Solana. Through my strategic approach to marketing, I have contributed to facilitating the minting of over 22 million NFTs and over $3.6 billion in commerce. Metaplex has become a hub for top creators and game studios to create, grow, and engage their communities, thanks to my leadership in building and promoting the platform.
As the Head of Marketing at Lumerin, I led the development and launch strategy of the Lumerin Hashpower Marketplace, a highly anticipated first-of-its-kind decentralized application for the buying and selling of Bitcoin hashpower. I crafted a comprehensive plan for community growth while ensuring a cohesive brand image. I managed cross-functional teams and leveraged data-driven metrics to optimize campaigns for maximum impact, successfully driving engagement and creating awareness. My strategic approach and deep understanding of the industry enabled me to position Lumerin as a leading player in the bitcoin mining space.